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This web page has the following in the homepage, ", Brooklyn, NY 11201." We saw that the web site also stated " Steak House Delivery in Brooklyn." It also said " Not your ordinary takeout! At the New Apollo Diner, weve got a menu so extensive, there really is something for everyone. baby back ribs, succulent steaks, pasta, salads, authentic Greek dishes, fresh seafood, even low-calorie entrees - its all here. Hungry for breakfast or eating late? Its all prepared with loving care and delivered promptly with a smile." The header had New Apollo Diner Restaurant as the highest ranking optimized keyword. It is followed by Brooklyn food delivery, Steak House, and burgers which isn't as ranked as highly as New Apollo Diner Restaurant. The next words apollo-diner.com uses is sandwiches. Downtown american food was included and might not be understood by search parsers.